HOW THE RHCP DEVELOPED THEIR BRAND

The Chili Peppers have developed a huge global following since their inception in the 80's. What makes them so popular is that they are unlike just about any other music act in the world. Their musical style incorporates odd blends of psychedelic melodies, hardcore punk and smooth, jazzy 70's funk.

Their huge fan-base is a good reflection of how their odd yet surprisingly harmonious musical style has attracted people from around the world.

This is just a few examples of the different style and influences the RCHP have incorporated into their music. Their style is so original and strange that it is almost impossible to class them as a single genre or attribute them to a single demographic. The Chili Peppers have attracted fans from just about every other genre, from punk, to jazz, psychedelia and hard rock fans. This huge and infinitely varied fan base has built them a following that saw them inducted into the rock and roll hall of fame and secure them a title in the musical history books.

This ties in directly with the "star theory" created by Richard Dyer. According to his theory, the Chili Peppers are true Pop performers. They have an image and identity of their own, but they have shaped music in a way that has had a noticeable impact on our culture and will be remembered for it for a long time to come.