Wednesday 2 October 2013

HOW THE RHCP DEVELOPED THEIR BRAND

The Chili Peppers have developed a huge global following since their inception in the 80's. What makes them so popular is that they are unlike just about any other music act in the world. Their musical style incorporates odd blends of psychedelic melodies, hardcore punk and smooth, jazzy 70's funk.

Their huge fan-base is a good reflection of how their odd yet surprisingly harmonious musical style has attracted people from around the world.
This is just a few examples of the different style and influences the RCHP have incorporated into their music. Their style is so original and strange that it is almost impossible to class them as a single genre or attribute them to a single demographic. The Chili Peppers have attracted fans from just about every other genre, from punk, to jazz, psychedelia and hard rock fans. This huge and infinitely varied fan base has built them a following that saw them inducted into the rock and roll hall of fame and secure them a title in the musical history books.

This ties in directly with the "star theory" created by Richard Dyer. According to his theory, the Chili Peppers are true Pop performers. They have an image and identity of their own, but they have shaped music in a way that has had a noticeable impact on our culture and will be remembered for it for a long time to come.

Tuesday 1 October 2013

RESEARCH: TRENDS

Recently there has been a large diversity in the popular trends of media, not only in the most obvious areas such as music but in film and television as well.

During the summer what tends to be popular is the upbeat pop and rap numbers that are able to work their way high into the charts, Miley Cyrus to Daft Punk have all had considerable radio time showing the diversity that has been popular over the last few months. Large festivals such as Reading are also a big part of the summer music scene, playing artists old and new typically with bands who have been very popular in the previous few months headlining, e.g. Eminem performing at reading last summer coinciding with his recent resurgence in popularity.

These are just some of the artists that have been popular over the summer
  1. Miley Cyrus
  2. Daft Punk
  3. Lil Wayne
  4. Jay Z
  5. Storm Queen
  6. Calvin Harris

However there has also been evidence of trends in television. Relating to our own song and music video, it is not hard to see all the "Americanisms" and stereotypes that have been concocted by producers and large companies. Programmes like CSI, glorify the images of women on golden beaches and an idealistic life in Hollywood or Los Angeles. This has helped spread the stereotype of California across the globe.
Our song Californication deconstructs this image a piece at a time showing how fake it all really is, stating it very plainly in lines like 
"Space may be the final frontier but its made in a Hollywood basement"


 

MORAL PANIC

Moral panics refer to an intense feeling expressed by a population in response to an issue which could threaten the social norm.

Media is often in the forefront of causing moral panics; many films, documentaries, music videos and even songs can cause large controversy and spark debate over whether they should even be allowed to be viewed by the general public because of their content.

There is a long history of satirical art raising eyebrows. Films in particular can cause great controversy, the Monty Python film "life of Brian" while being a critical success caused an uproar in the christian and catholic world, who accused the film of blasphemy and the Python troupe being deliberatley insensitive to peoples religious ideals. The Pythons replied with the simple answer that they were openly debating what it meant to follow a religion rather than thinking for yourself, but the film sparked a worldwide debate on what could be considered fair to exploit in a film and whether satirizing what people held so close to them should be allowed to be parodied in the first place.



The Red Hot Chili Peppers song Californication reflects a genuine moral panic about the ways in which American society is moving rapidly further towards a shallow, commercial, artificial and ultimately unsatisfying life style. All that Adorno (1991) predicted about the culture industries creating ‘false needs’ is explored and satirized in Californication. Ironically, here we have an example of a successful media production criticizing itself: far from Adorno's theory of blinding and passifying the consumers, the band are in the forefront of those telling audiences to wake up and be aware of their passive acceptance of what is false and unsatisfying.

The stereotype of California being a glorious and almost paradise place is so wide spread that revealing some of its more unpleasant sides could have potentially caused large controversy and certainly served as a wake up call for many people of what California is like in reality


There is a music genre associated with moral panics - Heavy Metal. This heavy music often  features violent imagery, loud aggressive lyrics, controversial subject matter and overall loudness. This often breaks the fourth wall and often challenges peoples perception of what can be considered actual music and has historically caused considerable amounts of concern among the public.

For example the band Cannibal Corpse has been banned from performing in several countries due to the violent nature of their music and artwork and an American government official even accused them "of undermining the national character of the United States". Their artwork has also been banned in many countries due to it featuring very gory and horrific imagery
 Similarly the metal band slipknot has come under fire several times for their apparent "indocrtination" of their fans specifically in a single case in 2003 involving a pair of young killers who blamed the lyrics from the song "Disasterpiece" for their vicious crime. Similarly a documentary made about their history  was banned for showing images of fans carving their logo into their bodies with razors to make a "scar tattoo".

These are only a few examples of what kind of reaction controversial ideas and images can instigate in people, even if the concepts are only lightly hinted at.

Artistic freedom is something that is widely permitted in today's society and in my opinion there is a huge amount of flexibility that has allowed artists and musicians the freedom to express themselves in almost any fashion in the name of the art. I believe this to be a positive thing for any kind of creator or artist, as artistic and emotional freedom is a very important aspect in the accepting society we strive to create. However I do believe there is a limit to where something can be considered art especially when they are bordering on the very extreme, such as Polly Morgan whose art takes the form of animal taxidermy and can involve putting animals in almost grotesque situations such as this squirrel in a martini glass.