During the summer what tends to be popular is the upbeat pop and rap numbers that are able to work their way high into the charts, Miley Cyrus to Daft Punk have all had considerable radio time showing the diversity that has been popular over the last few months. Large festivals such as Reading are also a big part of the summer music scene, playing artists old and new typically with bands who have been very popular in the previous few months headlining, e.g. Eminem performing at reading last summer coinciding with his recent resurgence in popularity.
These are just some of the artists that have been popular over the summer
- Miley Cyrus
- Daft Punk
- Lil Wayne
- Jay Z
- Storm Queen
- Calvin Harris
However there has also been evidence of trends in television. Relating to our own song and music video, it is not hard to see all the "Americanisms" and stereotypes that have been concocted by producers and large companies. Programmes like CSI, glorify the images of women on golden beaches and an idealistic life in Hollywood or Los Angeles. This has helped spread the stereotype of California across the globe.
Our song Californication deconstructs this image a piece at a time showing how fake it all really is, stating it very plainly in lines like
"Space may be the final frontier but its made in a Hollywood basement"
How can you improve the relevance of this? Can you relate this to your own production? I think that one trend is the way that women are increasingly made into objects of desire in music video, with the genre becoming more pornographic. Also, the use of CGI, animation.
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