FIRST DAY OF FILMING

Today we had the opportunity to film one of our first scenes for the video. This scene is meant to be a direct reflection of the shallow and materialist values that stereotypical Americanism represents.

The scene shows Ellie driving into the distance followed by a tracking and zooming shot. As she moves away a handful of money is carelessly thrown out the window.



Here is a picture of the tripod and the car we were using during the filming of our first shoot. The weather was sunny and crisp and therefore it was an ideal time to film this scene as we could see everything clearly when filming and  the weather reflected the Californian image. 

This scene is influenced directly by Adorno's Theory of the culture industry. Adorno suggested that today's society influences and encourages needless materialism and that people are kept satisfied by this need for things that are not actual necessity's, which has been manufactured by a huge industry that churns out basic brain food to keep the human population satisfied .

Here we printed  out 5, 10 and 20 pound notes to use as props that would be realistic enough to be recognized (although there will also be a closeup of the money before it is thrown so the audience knows what it is).








Bibliography: 
Adorno, Theodor (1991), The Culture Industry: Selected essays on mass culture, Routledge, London.