WELCOME MODERATOR

Welcome moderator to my A2 Media Production blog. Below you can view my three final products, the music video, the Digi-pack and the magazine advert.
The blog itself will demonstrate the process of planning and developing these products. My evaluation questions can be found in the pages at the top of the blog.

Max Day: 9092
Claremont Fan Court School: 64680
April 2014
Brief: To create a promotional music video with accompanying ancillary products

Finished music video

Finished album

Finished magazine advert

CONSTRUCTION: DESIGNING THE DIGI-PACK

To keep close to the style and imagery of the Red Hot Chili Peppers, as well as creating an image that revolves around the song Californication - I decided to create a satirical image of a red pepper using a map of the state of California.

This was the map that I found on google images, I then colored it in Photoshop, redrew the top to make it a stalk and added the title text, which was part of a font that I found online.

The idea behind this image was to create a sense of almost comic like artistry - to show that my representation of the song is not mean to be taken in a very serious manner again reflecting the attitude of the RHCP.

RESEARCH: EXISTING ALBUM COVERS

Using scoopit, I have collected a number of well known album covers so see anything htat they may hav ein common or features that they all use visually.

Click HERE to view this scoopit

RESEARCH: ANALYSING DIGI-PACKS

Click HERE to view my slideshare on album covers

RESEARCH: DIGIPACK RESEARCH

click HERE to see my pinterest on existing music magazines

CONSTRUCTION: EDITING SNAP-BACK SHOT

For our latest shoot, which involved us taking many shots of the group wearing snap-back hats at different angles, we used the new app Flipagram, to make a stop motion video of all the shots that were taken.

Flipagram allows you to add as many photos as you like to the video, as well as editing how long each transition is.

A music feature is also available for background sounds, and you can chose from a wide range of tracks, old and new, to play in the background


Here is an example of the stop motion video we made using Flipagram

CONSTRUCTION: SNAP-BACK SCENE

On Tuesday 14th January I and my group went Esher and location scouted for possible places to shoot our snap-back scene.

The idea behind this shoot was to emphasise the American and Hollywood obsession with product and materialism that is referred to in the lyrics of Californication. This ties in with Adorno's theory of a culture industry that is designed to feed the general population petty materials and products to keep them happy and brain-dead.

After location scouting, we now had three locations that were ideal for the scene - a small common, a private road and against an all white wall. The shoot consist of us three standing in different locations in a profile position. To represent the materialism we decided to use snap-back hats because they are currently a very popular fashion item and are quite an expensive item of clothing that is not a necessity. The scene features us all wearing these snap-backs, but in every photo the position of the hat will change while we remain still. The photos will form a montage in our video to represent the materialism of Californication.

EDITING PROCESS

In today's lesson we made use of the photos of the snap-back scene that we took on Tuesday afternoon.

We began by selecting all the best photos from our various shoots and cropping them all down to the same size, making sure to cut out any unnecessary background. These pictures will form a montage in our music video so it is important that they are all the same relative size.

After they had been cropped we put the images into photo-shop to be layered and defined to bring out better colour contrast and lighting effects. The end results have been put into a flipagram slideshow