The idea behind this shoot was to emphasise the American and Hollywood obsession with product and materialism that is referred to in the lyrics of Californication. This ties in with Adorno's theory of a culture industry that is designed to feed the general population petty materials and products to keep them happy and brain-dead.
After location scouting, we now had three locations that were ideal for the scene - a small common, a private road and against an all white wall. The shoot consist of us three standing in different locations in a profile position. To represent the materialism we decided to use snap-back hats because they are currently a very popular fashion item and are quite an expensive item of clothing that is not a necessity. The scene features us all wearing these snap-backs, but in every photo the position of the hat will change while we remain still. The photos will form a montage in our video to represent the materialism of Californication.
The edit worked well as your planning was efficient. The whole concept fits the 'Californication' scheme with the American baseball/ snap-back head gear, the rapidity of the edit with its connotations of life in the fast lane and the repetitious positioning of the people featured.
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